Microdrama

Microdrama interests me less as a new video format than as a new system for producing, distributing, and monetizing fiction.

Its real innovation does not lie in shooting vertical episodes of one or two minutes. It lies in having reorganized virtually the entire value chain around mobile behavior: stories designed to drive constant continuity, extremely fast production, audience acquisition built on performance marketing, and direct episode-by-episode monetization.

In that sense, microdrama resembles a continuously optimized digital product much more than the traditional audiovisual production model.

And this has another interesting consequence: its need to produce high volumes of content, localize it rapidly, and experiment constantly makes it one of the territories where generative AI can find real economic utility earliest. Not because AI will automatically replace all production, but because every reduction in cost or time has a direct impact on a model that lives on high-speed iteration.

The most interesting question now is not whether microdrama will grow. It is which parts of its logic will ultimately transfer to the rest of the audiovisual industry.